> ## Documentation Index
> Fetch the complete documentation index at: https://docs.claw-link.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Build an OpenClaw sales assistant with Gmail and HubSpot

> Use ClawLink to connect Gmail and HubSpot so OpenClaw can help with lead follow-ups, deal prep, and inbox-to-CRM workflows.

# Build an OpenClaw sales assistant with Gmail and HubSpot

<img src="https://mintcdn.com/claw-link/qnt3EuzAfKOQHEyp/images/articles/openclaw-bento.png?fit=max&auto=format&n=qnt3EuzAfKOQHEyp&q=85&s=262e56d94db711b1370dae6df99470b1" alt="OpenClaw connection guide" width="240" height="240" data-path="images/articles/openclaw-bento.png" />

If you already live in email and CRM tabs, this is one of the most useful ClawLink setups.

Connect **Gmail** and **HubSpot** to OpenClaw, and your assistant can help with things like:

* finding the latest customer thread
* summarizing deal context before you reply
* drafting follow-ups from CRM notes
* checking whether a contact or company already exists in HubSpot
* turning messy sales activity into something less annoying

Not magic. Just less tab-hopping.

## What this workflow is good for

This setup is useful when you want OpenClaw to help with:

* inbox triage for sales conversations
* contact and company lookups before replying
* follow-up drafting after calls or demos
* checking open deals and recent activity
* turning email context into CRM updates faster

## What you need first

Before this works, you need:

1. ClawLink paired with OpenClaw
2. Gmail connected in ClawLink
3. HubSpot connected in ClawLink

If you have not done that yet, start here:

* [Connect OpenClaw to Gmail](/integrations/openclaw-to-gmail)
* [Connect OpenClaw to HubSpot](/integrations/openclaw-to-hubspot)
* [OpenClaw setup](/openclaw)

## Simple setup

<Steps>
  <Step title="Pair ClawLink with OpenClaw">
    Install the plugin, start pairing from OpenClaw, and approve the device in your browser.
  </Step>

  <Step title="Connect Gmail">
    In the ClawLink dashboard, connect the Gmail account you want OpenClaw to work with.
  </Step>

  <Step title="Connect HubSpot">
    In the same dashboard, connect the HubSpot workspace with the contacts and deals you care about.
  </Step>

  <Step title="Start a fresh OpenClaw chat">
    If you added the integrations after plugin install, start a fresh chat so OpenClaw reloads the tool catalog cleanly.
  </Step>

  <Step title="Test a small real task">
    Start with one lookup or one draft instead of a giant multi-step workflow.
  </Step>
</Steps>

## Example things to ask

Try prompts like:

* "Find the latest Gmail thread with Acme and summarize the conversation"
* "Check whether Acme already exists in HubSpot and show me the latest deal context"
* "Draft a follow-up email for this lead based on our last meeting notes"
* "Summarize my sales emails from today and flag which ones look urgent"
* "Look up this sender in HubSpot and tell me whether there is an open deal"

## A practical daily workflow

Here is the boring-but-actually-useful version:

### 1) Morning inbox triage

Ask OpenClaw to summarize recent Gmail conversations that look sales-related.

### 2) Check CRM context

Have it look up the company or contact in HubSpot before you reply.

### 3) Draft the response

Use the email thread plus CRM context to draft a follow-up.

### 4) Decide what to send

You still review the draft. Because handing a model your outbound sales voice with zero oversight is how weird emails happen.

## What ClawLink adds here

You could wire some of this manually, sure.

But then you get to build and maintain:

* hosted auth flows
* token refresh
* connection management
* retries
* request logging
* all the annoying glue work that feels fun for about 18 minutes

ClawLink handles the hosted connection layer so OpenClaw can focus on using the tools.

## Common mistakes

### Connecting the wrong Gmail account

If results look empty or weird, check that the right mailbox is connected.

### Connecting the wrong HubSpot workspace

This one gets people constantly. The tools work, but against the wrong place.

### Testing in an old chat

If tools seem missing after setup, start a fresh chat.

### Expecting perfect autonomous CRM hygiene on day one

Start with lookup + summarize + draft workflows first. Those give value fast without turning the setup into an overcomplicated trust exercise.

## Related guides

* [Connect OpenClaw to Gmail](/integrations/openclaw-to-gmail)
* [Connect OpenClaw to HubSpot](/integrations/openclaw-to-hubspot)
* [Connect OpenClaw to Google Calendar](/integrations/openclaw-to-google-calendar)
* [Troubleshooting](/troubleshooting)
* [OpenClaw setup](/openclaw)